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HUF

HUF’s founder Keith Hufnagel grew up skateboarding in the gritty streets of 1980s New York City. He was part of an early street skating generation that came up amongst a melting pot of city countercultures. HUF represents the progressive vision that has driven Hufnagel since day one. It is renowned for its clean aesthetic, provocative designs, and quality craftsmanship.