Primitive is a celebration of skateboarding and the rich subcultures that live alongside it. From the next block to the next hemisphere, we explore all environments and engage with all communities rooted in creativity and passionate expression. From grimy to refined, we tell the honest stories of the beautifully imperfect cultures that make us who we are. The quality and depth of the Primitive ethos is reflected in our athletes and distinctive range of products, created to celebrate the intersection of these ideas.