Showroom time! The usual start into a new year and a new sales season led us to another great kick-off for 2025, when we invited our customers to yet another successful edition of our very own and independent showroom concept in the heart of Berlin (the vividly and beloved “Kreuzkölln” area to be precise). The Sunday was dedicated to setting up the place, and everything went smoothly as can be — except for the harsh weather conditions, because Berlin can be freezing cold during this time of the year. We layered up and made it happen anyhow …
The 100m2 white cube space is simply too perfect for our needs and many of our customers have already been there, memorizing not only the location but also where to ring and what to expect: A relaxed atmosphere, freedom to move and enjoying a very privately and intimate appointment to check out the new pieces of this year’s sales season and dial in their orders hassle-free.
Kick-off the season —
Great talks and meaningful insights
Besides the fact of guaranteeing our customers a relaxed atmosphere to check out the latest collections and trends for AW—25, we always love to do this showroom, because it allows us the freedom to plan enough time for our business partners. That is indeed why we schedule our appointments with enough time in between, simply to make sure not to forget about having that extra chat. Furthermore, it is important for us to listen to our customer’s needs and learn about the situations and threats they are currently dealing with — especially during such challenging market situations.
We are more than glad to gather all these valuable insights that lead us to doing an even better job in the future. Oh … And speaking about the future, we will hopefully invite everyone soon again to Berlin for yet another showroom summer experience in July. Gladly, the weather should be much better by then, and we all know what the capital of Germany has to offer during summer. Until then, we hope to see you all again soon. Take care, everyone!
Thank you all —
Enjoy our virtual showroom tour below
For this showroom edition, we proudly showcased all Autumn-Winter 2025 collections by:

HUF





Written by Philipp Schäfer
Video & Photos: © Philipp Schäfer