HOURS IS YOURS FW—24 preview

Collage layout showing two photos of professional skateboarder Bryan Herman sitting on a grey couch and wearing his gunmetal colored signature shoe by HOURS IS YOURS. Left side shows a full-body portrait and the right side a detail shot of the shoes. At the bottom there’s a white brand logo reading »HOURS IS YOURS« in capital and bold sans-serif letters.

HOURS IS YOURS is the skater owned and operated luxurious footwear company around Baker pro Bryan Herman and industry legend and creative mastermind Dennis Martin. With their significant aesthetics and on-point brand vision, the footwear brand quickly attracted to many fans and followers around the globe and proudly calls a heavy-hitting league of riders their team: John Dilo, Gage Boyle, Kevin Braun and Mister ”Herms“ himself — just to name a few.

Dedicated to restoring authenticity in the skateboard industry, HOURS IS YOURS pays homage to the legends that have inspired them while creating opportunity for future generations. That’s why their manifesto simply is: ”What’s ours is yours“.

»What’s (H)ours is yours …«

— Dennis Martin

We’re more than psyched to be the choice of distribution since the very begging of the young label that is just released its fifth major collection. Knowing Dennis from earlier days in the industry (we first got in touch with the talented man when he was still heavily involved with filming, as well as working with KR3W back in the days), we are very proud to support him and his vision of a high-quality skate shoe brand, that uniquely separates from other corporates out there.

That being said, we’re also very hyped to give you a first sneak peek of the well-anticipated Fall–Winter 2024 collection number six, alongside with some insights by Mosaic’s sales and brand manager Lukas Steidle, who recently got interviewed by Boardsport Source magazine aka. the European leading B2B platform for board sports, footwear and streetwear.

Picture of various shoes by HOURS IS YOURS placed on some cardboard to showcase the entire Collection V for Spring Summer 2024.

Hours is insights —

An interview with brand manager Lukas Steidle

What’s going on in the European skate shoe market?
Lukas: Brands within the segment continue to require fast adaption across all channels of their production and sales cycle. Market demand is constantly changing due to the uncertain economic environment whereas the footwear segment is driven by a very loyal customer profile at the same time. This is exactly where the opportunity sits for new brands with a clear USP and brand direction. Skater-owned and operated footwear brands are becoming more and more rare whereas there is an appetite on the market for a clean and casual product developed and designed from skaters for skaters. We are seeing a consolidated market which allows us to confidently occupy a niche and offer a cohesive and appealing product palette that makes a pleasant contrast to the current offering on the skate shoe market.

Are you noticing any changes?
Considering the current economic climate in Europe consumers are becoming much more hesitant when it comes to spending their money on non-essential and lifestyle product. The quality price ratio becomes an essential driver for success, especially across the independent footwear brands. We are working very closely with the brand to make sure our market requirements are being met & we continue to expand and get the brand the visibility it deserves.

Are price points increasing?
We are very happy to see constant improvements in terms of construction and quality of used materials whereas keeping our core price point especially throughout our top sellers — the Cohiba and CODE. Establishing a coherent and competitive price structure has been one of our key premises and we are stoked that we won’t go off that path for Fall 24.

New collection themes for next season?
FW2024 We are diving into premium napa leathers in a few styles while working on releasing some entirely new silhouettes.

Are there new trends to be aware of for next season?
Clean and mean …

Are you working on any collaborations / crossovers with brands?
Jacuzzi Unlimited for 2024, Thrasher Video Projects, and something special is always on the road ahead.

What’s new in terms of silhouettes?
A Dilo mid cup sole has been in the works for min and we have two new vulcanized low tops to work into the mix.

➺ Read the full interview at Boardsport Source

Written by Philipp Schäfer
Interview: © Boardsport Source

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